ABOUT US

Independent thinking. Better paid search results.

We’re an independent paid search agency, helping ambitious businesses get more from their PPC activity through expert management, in-depth audits and specialist advice.

A hand-drawn mountain with clearer routes to higher performance

OUR STORY

Independent thinking from the very beginning.

Unscrambled was founded in 2010 with a simple belief: paid search could be run better, deliver better results and contribute more to the businesses investing in it.

At the time, businesses looking for a second opinion on their paid search often had little choice but to ask another agency — one with a commercial interest in taking over the account. Unscrambled was created to offer something different: experienced, independent and objective paid search advice.

That independence still shapes the way we work today. Whether we’re managing campaigns, carrying out an audit or providing specialist advice, our focus is on what makes commercial sense for the client.

A hand-drawn signpost for independent, objective and commercially focused advice

WHAT MAKES US DIFFERENT

A more thoughtful approach to paid search.

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Independent advice

We provide objective recommendations with no agenda other than what’s right for your business.

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Senior expertise

You’ll work directly with experienced specialists who take the time to understand your business.

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Commercially focused

We look beyond clicks and impressions to focus on the metrics that really matter — revenue, profit and long-term growth.

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Practical and actionable

Our advice is clear, evidence-based and designed to make a tangible difference.

MEET THE TEAM

Senior expertise. Hands-on.

Illustrated portrait of Matt O’Brien

Matt O’Brien

FOUNDER & DIRECTOR

Matt founded Unscrambled in 2010 following a decade at Cheeze, where he progressed from media buyer to Managing Director and helped build the agency’s paid search billings to £10 million.

He has worked in paid search since its earliest days, advising and managing activity across travel, retail, education, healthcare, financial services and other sectors.

Illustrated portrait of Peter Oxlade

Peter Oxlade

DIRECTOR

Peter has worked in digital marketing since 1998 in both agency and client-side roles. His experience includes leading a paid search team at Mindshare and working with brands including American Express, Ford, Mazda and Post Office.

His experience spans paid search, display, social and video, with particular expertise across travel, retail, personal finance and leisure.

OUR COMMITMENT

Long-term partnerships. Lasting results.

We’re passionate about paid search and the positive impact it can have on businesses. Many of our clients have worked with us for years, and we’re proud to play a part in their continued success.

Ready to improve your paid search?

Let’s talk.

Whether you’re looking for paid search management, an independent audit or specialist advice, we’d love to hear from you.

Get in touch →