Unbiased analysis
An independent view focused on what’s right for your business.
Paid Search Audit
A fresh, independent look at your paid search.
Our audits identify what is working, what is being missed and where performance can improve — without a commercial incentive to take over your account or increase your media spend.
Independent by design
Clarity without an agenda.
Sometimes you need an experienced second opinion, not another agency sales pitch.
We assess paid search objectively and translate a detailed review into clear, practical recommendations your business can act on.
Actionable recommendations
Clear, practical steps to improve performance and profitability.
Commercial focus
We identify opportunities with the greatest impact on revenue and return.
Expert insight
Audits are led by experienced paid search specialists, not junior account managers.
Platforms we audit
Independent audits across
the main paid search platforms.
We audit accounts of all sizes and across the main paid search platforms, from focused single-market activity to complex, multi-market setups.
Google AdsUncover untapped opportunities, wasted spend and structural inefficiencies.
Microsoft Ads
Identify efficiencies and growth opportunities across your Microsoft Advertising activity.
OpenAI Ads
Get an independent view of your OpenAI advertising activity and practical recommendations for improvement.
Our audit process
A clear and structured approach.
ReviewIn-depth analysis of strategy, structure, targeting, bidding, creative, measurement and implementation across 400+ criteria.
IdentifyWe highlight what’s working, what’s not and where the biggest opportunities lie.
RecommendClear, prioritised recommendations grounded in commercial impact, with expected impact made explicit where possible.
SupportWe discuss the findings with you and can help your team implement changes where required.Real results
A fresh perspective
drives real value.
Our audit for Saga independently validated the account and identified a focused 10-point improvement plan, giving the team a clear route to stronger paid-search performance.
Read the Saga case study →£250k+quantified savings identified for The Open University
41%more enquiries opportunity identified for The Harley Medical Group
10-pointimprovement plan following independent validation for Saga
Ready to improve your paid search?
Let’s talk.
Whether you’re looking for paid search management, an independent audit or specialist advice, we’d love to hear from you.