CASE STUDY · LONDON SCHOOL OF ECONOMICS
An 83% increase in
paid-search revenue.
Audit insight followed by implementation support helped transform paid-search performance, including major growth in new-customer revenue and lower branded media costs.
THE CHALLENGE
Finding the opportunities that would materially change performance.
The objective was to understand where paid search could make a substantially greater commercial contribution, rather than simply producing a list of technical recommendations.
WHAT WE DID
From independent audit to practical implementation.
We audited the account, established the priorities and then supported implementation, turning independent analysis into changes that could be measured against commercial outcomes.
THE OUTCOME
83% more paid-search revenue.
Paid-search revenue increased by 83%, new-customer revenue grew by more than 500%, and branded media costs fell by two-thirds.
“Unscrambled’s expertise and structured approach made a significant difference. They didn’t just identify the opportunities — they helped us turn them into real, measurable growth.
KEY FACTS
83%increase in paid-search revenue
500%+growth in new-customer revenue
⅔reduction in branded media costs
Ongoing supportwith implementation and performance
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