EDUCATION
Our audit identified significant opportunities to improve efficiency and grow performance, generating over £250k in quantified savings and the potential to increase click volume by a third without paying a CPC premium.
The Open University had a mature and well-established paid-search programme, but wanted an independent review to identify further opportunities to improve efficiency, grow volume and ensure they were getting the most from their investment.
Our in-depth audit uncovered a range of opportunities across account structure, targeting, keyword strategy, ad copy, bidding and more. We identified over £250k of quantified savings and the potential to increase click volume by a third without paying a CPC premium.
We provided a detailed set of practical recommendations designed to improve efficiency and drive greater volume. These covered campaign structure, keyword management, bidding strategy, ad copy and testing, as well as opportunities to refine targeting and make better use of data.
The audit identified over £250k in potential savings and the opportunity to increase click volume by 33% — without paying a CPC premium. The recommendations gave The Open University a clear roadmap for future growth and greater value from their paid-search activity.
“Unscrambled provided a thorough and insightful audit of our paid search activity. Their analysis highlighted significant opportunities to improve efficiency and grow performance, and the recommendations were clear, practical and easy to act on.
KEY FACTS
£250k+quantified savings identified
33%more clicks (without CPC premium)
Comprehensiveaudit across 400+ campaign elements
Clear, practicalrecommendations for continued growth
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Whether you’re looking for paid search management, an independent audit or specialist advice, we’d love to hear from you.
