CASE STUDY · THE HARLEY MEDICAL GROUP
41% more enquiries
from a well-run account.
Even strong accounts contain opportunities. Our independent audit identified and quantified a route to materially increase enquiry volume.
THE CHALLENGE
Finding upside in an already capable account.
The account was already being run competently. The challenge was to look beyond obvious hygiene issues and establish whether meaningful additional performance was still available.
WHAT WE DID
Independent analysis beyond the obvious.
We examined strategy and implementation across more than 400 criteria, challenging assumptions and prioritising opportunities according to their likely commercial impact.
THE OUTCOME
A route to 41% more enquiries.
The audit identified and quantified an opportunity to increase enquiry volume by 41%, demonstrating the value of independent scrutiny even in a well-run account.
“Unscrambled provided a thorough and insightful audit of our paid search activity. Their analysis identified clear opportunities to improve performance, and the recommendations were practical, commercially focused and easy to implement.
KEY FACTS
41%increase in enquiries (opportunity identified)
Comprehensiveaudit of a well-managed account
Practicalprioritised recommendations
Greater impactmore enquiries, more patients
Ready to improve your paid search?
Let’s talk.
Whether you’re looking for paid search management, an independent audit or specialist advice, we’d love to hear from you.