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The Adventure Company
Eversfield Organic
The Open University
Neilson
Erna Low
Imaginative Traveller
London School of Economics
Woodfarm Barns
YouTube

Woodfarm Barns (WFB) offer luxury self catering lodges in the heart of Suffolk, their key differentiators include being totally dog friendly (allowing up to three dogs per stay) and a number of their lodges being equipped with luxury, private hot tubs.

Content had long played a key part of WFB marketing strategy, allowing potential customers to see, experience and understand what they could expect from a stay at WFB. There are virtual tours of all properties on the WFB website and further video content is used on the WFB YouTube channel.

Being keen to reach a wider audience with the video content WFB asked Unscrambled to use their expertise to promote their latest videos through advertising on YouTube through Google Ads.

To ensure they were able to get the best performance from the activity Unscrambled;

  • Defined key audiences within the YouTube
    network with a likely affinity to WFB,
    including dog lovers and households who
    had recently added a dog

  • Differentiated users by age, focusing on the
    core WFB demographic

  • Weighted activity by device, to reach users when they were likely to be most receptive

Dog watching YouTube

The results;
From three initial campaigns a total view time of 54,147 minutes was achieved – this is over 37 days of solid viewing for a budget of less than £200! YoY the cost per view fell by 64% and average view time increased by 34%. woodfarmbarns.com

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